SPEAKERS
The CalTravel Summit features speakers who have been carefully curated to bring you the hard-hitting content you want—and need—to hear in today’s rapidly changing world of tourism.
You’ll get insights from top-rated economists, political analysts, industry leaders, and issue experts. And, of course, we’ll sprinkle in some inspiration too.
Below are just a few of the speakers you can expect to see on this year's stage. Check back later as more are announced.
KEYNOTE SPEAKERS
CAROLINE BETETA
President & CEO
Visit California
Topic: California Tourism Marketing
In her final CalTravel Summit appearance, Visit California President and CEO Caroline Beteta will take the stage to “pass the torch” as she shares the current state of California tourism and what’s in store for the organization’s next chapter.
JEFFERSON FISHER
Attorney, Author & Podcast Host
Fisher Firm
Topic: Effective Communication
Jefferson Fisher—known as one of the most respected voices on communication and arguments in the world—will share insights that are both actionable and grounded in everyday experiences to help us become more articulate, confident, and persuasive in every conversation.
GLORIA GUEVARA
President & CEO
World Travel & Tourism Council (WTTC)
Topic: Rebuilding International Travel
WTTC President and CEO Gloria Guevara will share findings from the latest global research and discuss opportunities to restore international visitor spending, sustain job creation, and strengthen global leadership.
Erik Hansen
SVP & Head of Government Relations
U.S. Travel Association
Topic: Federal Tourism Advocacy
U.S. Travel SVP and Head of Government Relations Erik Hansen will share the organization’s priorities for 2026 and beyond, providing an in-depth look at its advocacy approach to inbound international tourism, domestic opportunities, and developing champions in Congress.
ADAM SACKS
President
Tourism Economics
Topic: Tourism’s Economic Outlook
Tourism Economics President Adam Sacks will provide the latest comprehensive analysis of travel trends and forecasts—on a global, national, and state level—offering organizations the timely insights needed to make better investment and policy decisions.
DR. HOBY WEDLER
Chemist, Sensory Expert & Entrepreneur
Tasting in the Dark
Topic: Exceeding Our Own Expectations
Chemist, entrepreneur, sensory expert, and motivational speaker Dr. Hoby Wedler—completely blind since birth—will challenge us to exceed our own expectations by fearlessly pursuing our passions regardless of what obstacles stand in the way.
ASHLEY ZAVALA
Political Director, Capitol Bureau Chief
KCRA 3
Topic: California’s Political Landscape
KCRA Capitol Correspondent Ashley Zavala provides a fair and balanced analysis of California’s current political landscape, from the gubernatorial race, to the Legislature’s priorities, to the state budget, to the federal administration’s impact on state policymaking.
