CEO, Beverly Hills Conference & Visitors Bureau
As CEO, Julie Wagner leads the Beverly Hills Conference & Visitors Bureau (BHCVB) and guides the strategy, development, and implementation of the office’s efforts in positioning Beverly Hills as a modern, glamorous, world-class destination for those seeking the pinnacle of luxury. Calling on more than 25 years of experience in hospitality marketing, Wagner, along with BHCVB’s Board of Directors, directs a global marketing strategy with a focus on the United States, China, UK, Australia, India, and the Middle East, with BHCVB participating in the full International Luxury Travel Market global portfolio.
Her efforts encourage tourism and commerce, providing unparalleled opulent experiences while supporting local businesses and encouraging
brand innovations and concept evolutions that entice visitors to return. With the help of her dedicated staff, Wagner established BHCVB’s contemporary brand identity and launched an all-new visitor-friendly website, which provides up-to-date information on Beverly Hills events, shopping, dining, nightlife, and hotels. In addition, Wagner’s efforts resulted in the City of Beverly Hills’s first independent visitor center and retail space, featuring knowledgeable staff on hand to guide visitors towards unforgettably posh experiences.
Wagner earned her Bachelor’s degree from the University of California, Los Angeles and dove into hospitality marketing with Princess Cruises, where she developed the company’s direct marketing program. She then went on to an 18-year run with Hilton Worldwide, holding a variety of positions including director of international marketing and, most recently, senior director of brand marketing for Hilton’s luxury brands.
In 2010, Wagner joined the BHCVB as marketing director, and rapidly rose through the ranks to take the helm as CEO. Wagner’s leadership helped the Bureau usher in the Future of Luxury, an in-depth look at the cutting edge of the upscale lifestyle, which identifies the contemporary definition of luxury, focusing on old-school concepts, farm-to-table cuisine, traditional craftsmanship, and tailored exclusivity aligned with positive societal impacts.