Chief Marketing Officer, San Diego Zoo Global
Ted Molter is the chief marketing officer for San Diego Zoo Global, responsible for public relations, creative services, advertising and design, websites, publications, interpretation, sales, licensing, and partnership marketing activities that support the San Diego Zoo, the San Diego Zoo Safari Park and the San Diego Zoo Institute for Conservation Research, the organization’s scientific division.
He joined San Diego Zoo Global in 1998 as the associate marketing director in charge of public relations. In April 2002, he was promoted to director of marketing.
Molter initiated and led an organization-wide re-branding identity program that resulted in significant revenue increases at the Zoo and Safari Park,
and increased donations and awareness of San Diego Zoo Global’s commitment to wildlife conservation.
Molter came to San Diego Zoo Global from SeaWorld Ohio, where he worked for 13 years. His tenure there included positions as operations host, penguin keeper and aquarist before becoming director of its public relations department.
A graduate of Kent State University, Molter earned a bachelor of arts degree in broadcast communications with a field of concentration in biology.
He is an active member of the Association of Zoos and Aquariums; past education and marketing committee chair, board member and the founding foundation board chair for the International Association of Amusement Parks and Attractions; past chair of San Diego Tourism Authority; and board member and past chairman of the California Travel Association.
With the opportunity to reach families around the world with the San Diego Zoo Global mission of conservation, education and family fun, Molter has continued to find ways to combine his passion for animals with an endless desire to share the wonders of nature through innovative marketing and communications programs in Southern California and beyond.