Vice President and General Manager, Pacific Park on the Santa
Jeff Klocke, Vice President and General Manager at Pacific Park on the Santa Monica Pier,
knows how to mix business with pleasure. With more than 28 years of experience in the land-based entertainment industry, Klocke leads all aspects of the daily operation of the two-acre amusement park that includes operations, finance, marketing, sales, human resources, rides, retail, security and food and beverage. Since he joined the Park, he has generated record-setting EBITDA growth and, together with the Santa Monica Pier, home to Pacific Park, an increased attendance growth to more than 8 million visitors annually.
He has overseen the introduction of the first-ever VIP Pass at the Park, the addition of more than 18 new rides and attractions, introduced 10 new midway games and launched more than 9 new branded eateries in the oceanfront food plaza. In addition, Klocke created and directs Pacific Park’s successful events department including the ever-popular Event Pavilion.
He is past Chair of the Santa Monica Chamber of Commerce and also serves on several Chamber committees, is a board member and past President of the Santa Monica Police Activities League (PAL), serves on the public relations committee for the Special Olympics Southern California, and serves on the board of directors for The Bay Foundation.
Klocke is Chairman of the Branding Task Force committee and member for the International Association of Amusement Parks and Attractions (IAAPA). He also serves
on the UCLA Extension Marketing and Advertising Advisory Board.